$12,000 RAISED FOR KOMEN RACE FOR THE CURE DURING BURN?S PINK ON THE TURF

The Boise Burn and SmartHealth hosted the second annual ?Pink on the Turf? jersey auction on May 2nd to support and promote the 2009 Komen Boise Race for the Cure® and raised $12,000 from the one night event. ?We?re thrilled to support the Susan G. Komen Breast Cancer Foundation to help raise awareness and funds for such an important cause,? said Dave Self, president and chief operating officer, Primary Health, Inc. ?We thank the Boise Burn fans for their generosity and remind anybody who didn?t get a chance to purchase a special edition pink jersey tonight, to go to www.primaryhealth.com and bid on Taylor Tharp?s autographed jersey which will be available until 10 p.m. Friday, May 8.? Levi Madarietta?s jersey was bought outright for $1,500, while Nichiren Flowers? sold for $800 and Mark Weivoda?s sold for $500. Fans had a chance to bid on the special edition pink jerseys during the Burn?s May 2 game against the Stockton Lightning at Qwest Arena. The Burn beat the Lightning 68-18.Immediately following the game, Burn players presented the jerseys to the winning bidders on the field. One-hundred percent of the proceeds from the jersey auction will go directly to Boise Komen Race for the Cure?.?Pink on the Turf 2009? is the second jersey auction fundraising event for the Boise Burn, who are in their third season of play. Last year?s auction raised $12,488.The 2009 Komen Race for the Cure?, sponsored by SmartHealth, will be held in Boise on May 9 at 9 a.m. For more information visit www.komenboise.org.About Boise Komen for the CureThe Boise, Idaho Affiliate of Komen for the Cure is working to better the lives of those facing breast cancer in the local community. They join more than a million breast cancer survivors and activists around the globe as part of the world?s largest and most progressive grassroots network fighting breast cancer.Through events like the Komen Boise Race for the Cure?, the Boise Affiliate has invested 2.2 million in community breast health and awareness programs in our 19 county service area. Up to 75 percent of net proceeds generated by the Affiliate stays here in Idaho. The remaining income goes to the national Susan G. Komen for the Cure Grants Program to fund research.About SmartHealthSmartHealth is health insurance available through the Primary Health, Inc. family of companies, which includes Primary Health Plan, Riverside Benefit Administrators, and the Idaho Physicians Network. SmartHealth is offered in response to the growing need for affordable, individual health insurance in Idaho. It is health insurance for individuals and families who value good health and work hard to stay healthy. For more information about SmartHealth please visit our web site at: www.smarthealthidaho.com or call 208-333-1500.- www.boiseburn.com -