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Pink on the Turf Returns to Qwest Arena on May 2

Monday, April 27th
Pink on the Turf Returns to Qwest Arena on May 2

The Boise Burn and SmartHealth will host the second annual ?Pink on the Turf? jersey auction on May 2 to support and promote the 2009 Komen Boise Race for the Cure®. ?As a company committed to health and well-being, we view partnering with the Boise Burn to raise awareness and fundraise for the important work of the Susan G. Komen Breast Cancer Foundation as a dynamic way to bring our community together around a great cause,? said Dave Self, president and chief operating officer, Primary Health, Inc. ?The success of last year?s ?Pink on the Turf? event was very inspiring, and we anticipate an even better turn out to raise more money this year.?During the May 2 game against the Stockton Lightning at Qwest Arena, the Boise Burn players will wear special edition pink jerseys. Silent auction tables will be set up on the concourse during the game where fans can bid on their favorite player?s jersey or buy it outright. Players set to lose their jerseys for a good cause include former Boise State player Jerard Rabb and fan favorite Levi Madarieta.Immediately following the game, Burn players will present the jerseys to the winning bidders on the field. One-hundred percent of the proceeds from the jersey auction will go directly to Boise Komen Race for the Cure?.?Having dedicated, community-minded partners and sponsors like SmartHealth and the Boise Burn helping us raise money to fund breast cancer screening, education and treatment programs in our local communities is incredible,? said Hilarie Engle, executive director of the Boise Affiliate of Susan G. Komen for the Cure.If you are unable to attend the May 2 game, SmartHealth of Idaho is hosting a bidding website for an online auction (http://www.primaryhealth.com) where anyone can register to bid on a signed special edition pink Taylor Tharp game-worn jersey. Bidding starts April 26 at 8:00 am and ends promptly at 10:00 pm on May 8. ?Pink on the Turf 2009? is the second jersey auction fundraising event for the Boise Burn, who are in their third season of play. Last year?s auction raised $12,488.Tickets for the May 2 game are on sale now and are available exclusively at the Qwest Arena Box Office, by phone 331.TIXS (8497), or online using the print at home feature at www.boiseburn.com/groups.The 2009 Komen Race for the Cure?, sponsored by SmartHealth, will be held in Boise on May 9 at 9 am. For more information visit www.komenboise.org.Follow @SmartHealthID on Twitter for a chance to win two tickets to the May 2 game against the Stockton Lightning; to get updates, tips, events and other important facts about living smart in Idaho.About Boise Komen for the CureThe Boise, Idaho Affiliate of Komen for the Cure is working to better the lives of those facing breast cancer in the local community. They join more than a million breast cancer survivors and activists around the globe as part of the world?s largest and most progressive grassroots network fighting breast cancer.Through events like the Komen Boise Race for the Cure?, the Boise Affiliate has invested 2.2 million in community breast health and awareness programs in our 19 county service area. Up to 75 percent of net proceeds generated by the Affiliate stays here in Idaho. The remaining income goes to the national Susan G. Komen for the Cure Grants Program to fund research.About SmartHealthSmartHealth is health insurance available through the Primary Health, Inc. family of companies, which includes Primary Health Plan, Riverside Benefit Administrators, and the Idaho Physicians Network. SmartHealth is offered in response to the growing need for affordable, individual health insurance in Idaho. It is health insurance for individuals and families who value good health and work hard to stay healthy. For more information about SmartHealth please visit our web site at: www.smarthealthidaho.com or call 208-333-1500.- www.boiseburn.com -

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